2012年4月28日星期六

Moore is not your average golf-course owner



RMG Club offers three membership plans, and if golfers think the prices seem low (ranging from $49 a month for unlimited twilight golf at one of the courses to $179 for an all-access pass to all three courses including free range balls), there's a good reason for that.

Many of the early memberships were purchased by players who had belonged to Oakbrook Country Club, which RMG bought late last year. The price for unlimited all-access at one of the three courses began at $99, but because of demand, the price has risen to $119 at Oakbrook (it remains $99 at The Classic and McCormick Woods).

Mike Moore, the CEO of RMG Golf Management, said memberships are selling "beyond our wildest imagination. We are discount golf clubs way ahead of our projections."

What is especially gratifying to Mike Moore is what players are telling him.

"We wanted to make golf more affordable and give more people a chance to play," Moore said. "We want our members to play on nice courses and nice facilities. We want the quality to stay up and the prices to stay low."

Moore and 13 partners, a group that includes family and friends, formed RMG Golf Club Management, which owns ping g15 driver and operates three South Sound golf courses, including the course Moore grew up playing: The Classic in Spanaway, long owned by his father, Mike.

"People have been thanking me, saying they are playing more golf, and telling me, 'You made it so I can do it,' " Mike Moore said.

"The price is subject to supply and demand," said Mike Moore, who said the courses can also be played by nonmembers Titleist 712 MB irons. "We are working hard to make sure the members get plenty of opportunities to play."

Ryan Moore played Oakbrook a "handful of times" while growing up, and he said area players will enjoy the course.

He said that, while their prices are low by industry standards, the company will succeed thanks to efficient scheduling and the draw of good facilities.

"It's an older, classic country-club design," Ryan said. "It's a shot-shaper's golf course with great doglegs, tough par 3s, and classic greens with a nice amount of slope. It's a good test of golf."

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